Choosing your ideal foundation can sometimes be a daunting task when we are confronted with a dazzling range of products, all claiming to create beautiful, flawless skin. With so many shades and types available, it is essential to choose wisely. As the basis for the rest of your make-up, if the foundation is wrong it can potentially ruin the entire look. Getting the foundation shade and coverage right is at the heart of a beautifully made-up face.
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So why is it so difficult to find that perfect foundation?
It is easy to make mistakes when choosing a foundation. Store lighting is not usually conducive to comparing shades against skin tone –pure daylight is best to examine how well a foundation matches your skin. Many people also tend to test shades on their hand, which is not a reliable indicator of how well it will match your face. Some, misguidedly believe that to achieve an even skin tone they must choose a heavy-weight foundation to provide full coverage. As a result, they end up with a ‘mask-like’ appearance that is neither natural nor attractive.
What is the purpose of foundation?
At SACHA, we believe that foundation should create a natural canvas on the face, as a basis for further cosmetics. Applied correctly, foundation should cover imperfections and even out the skin tone without ever appearing thick or heavy. Remember, foundation should not really be visible – it should match your skin tone so well that it seamlessly blends into your face.
Source about how to choose your ideal foundation

So why is it so difficult to find that perfect foundation?
It is easy to make mistakes when choosing a foundation. Store lighting is not usually conducive to comparing shades against skin tone –pure daylight is best to examine how well a foundation matches your skin. Many people also tend to test shades on their hand, which is not a reliable indicator of how well it will match your face. Some, misguidedly believe that to achieve an even skin tone they must choose a heavy-weight foundation to provide full coverage. As a result, they end up with a ‘mask-like’ appearance that is neither natural nor attractive.
What is the purpose of foundation?
At SACHA, we believe that foundation should create a natural canvas on the face, as a basis for further cosmetics. Applied correctly, foundation should cover imperfections and even out the skin tone without ever appearing thick or heavy. Remember, foundation should not really be visible – it should match your skin tone so well that it seamlessly blends into your face.
Source about how to choose your ideal foundation
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